InnerGroup names Neha Bubna VP Production to speed AI-led content work

InnerGroup has appointed Neha Bubna as VP Production for InnerStudio, its offshore creative production studio built for in-house marketing teams. The hire is aimed at turning AI, automation, and workflow tools into day-to-day production capabilities for clients that need to produce more content with fewer resources.

Why it matters: - In-house marketing teams are being asked to deliver more content across more channels without adding staff at the same pace. - InnerGroup is betting that AI and automation can move teams from isolated pilots to production-ready workflows. - The appointment is meant to help clients scale output while protecting quality and consistency.

What happened: - InnerGroup appointed Neha Bubna as VP Production on June 8, 2026. - Bubna will strengthen the AI and technology capability of InnerStudio, InnerGroup's offshore creative production studio. - Bubna will lead adoption of AI, automation, and workflow technology for InnerGroup clients. - Bubna will work alongside Rob Andrews, EVP Global Content, who leads InnerStudio.

The details: - InnerStudio was built for in-house marketing teams that brief, approve, and deliver work differently from traditional agency models. - Each client works with a dedicated pod, or consistent team, focused on that brand instead of a rotating pool of resources. - InnerStudio is designed to help teams close the gap between AI experimentation and operational use. - InnerStudio is built on more than two decades of offshore creative production infrastructure through EKCS. - The studio covers print, digital, video, CGI, packaging, copy, translation, web design, and retouching. - Bubna has experience across Interpublic Group, WPP, Publicis Groupe, and Tag Worldwide. - Her background includes building end-to-end creative production solutions for global clients and improving production cycle times, offshore delivery, and consistency across markets. - InnerGroup said Bubna has a strong track record of improving production operations through process innovation and technology adoption. - Bubna said the organizations winning at in-house content are building production infrastructure, consistent teams, smart platforms, and AI-powered operations designed around how they work. - Bubna said her focus is on accelerating the technology layer so clients can produce more, faster, without compromising quality or consistency. - Andrews said InnerStudio gives in-house teams a production partner that understands how they work and is built to keep pace with technology change. - Andrews said Bubna brings the operational depth and delivery experience needed as InnerGroup incorporates automation and intelligent agents into its workflow. - Andrews has been with InnerGroup since launch and has experience across WPP, Omnicom agencies, design studios in London and India, and Deloitte Digital's Content Supply Chain practice.

Between the lines: - The hire signals a move from using AI as an add-on to treating it as part of the production system. - InnerGroup is positioning InnerStudio as a specialist alternative to broader creative production vendors by centering fixed teams and workflow design. - The company is also leaning on Bubna's background in large-scale offshore delivery to support that shift.

What's next: - InnerGroup plans to keep incorporating automation and intelligent agents into InnerStudio's production model. - Bubna's role will focus on fast-tracking new tools into client workflows so teams can move beyond experimentation. - InnerGroup is likely to use the appointment to deepen its pitch to in-house marketing teams that need higher output with the same or fewer resources.

The bottom line: - InnerGroup is making AI workflow design a core part of InnerStudio, not a side project.